Consumer Packaged Goods

Siperian Multidomain MDM Hub provides reliable master views of customers, products, vendors and employees that help reduce operational costs while enriching and standardizing master data across the enterprise.

Consumer Packaged Goods (CPG) companies are faced with constant change and increasing global competition. They must strive to meet the high demands of launching profitable products while simultaneously improving distribution and operational efficiencies. However, in large companies, critical management information is siloed in disparate systems across the enterprise. With the explosion of data volume and growing data complexity that CPG companies are experiencing today, this problem is intensifying.

Gaining insight from customer and product data for real-time promotion optimization, category /SKU profitability reporting, and demand forecasting is critical for maximizing performance. And, data integration gives CPG companies the ability to create a holistic view of operations and sales. Sharing the "Best Version of Truth" information within the organization and across replenishment channels allows companies to focus on streamlining their processes to increase profit, efficiently manage promotions, reduce supply chain costs and improve collaborative planning.

Siperian solutions deliver the following business adavantages:

  • Trade Promotion Effectiveness
  • Improved Retail Execution and Brand Management
  • Insight into Customer Demand and Trade promotion Optimization
  • Supply Chain Effectiveness
  • Speed Up New Product Introduction
  • Enable Global Data Synchronization
  • Human Resources
  • Simplify Regulatory Compliance and Reporting