Medical Device Manufacturing

Medical device manufacturers have been faced with tough challenges over the last year, including sales force reductions, more stringent compliance regulations, shrinking price premiums and intense competition. Their Sales and Marketing teams are tasked with increasing sales revenue but have fewer resources available to manage multiple accounts, provide first line customer support, deliver training and support adherence to government regulation. Therefore, effective customer targeting and efficient sales and marketing efforts have never been more important.

Access to real-time accurate healthcare organizations and physician data is critical for sales force effectiveness. Identifying the right healthcare organization and the proper physician helps sales reps spend more time with those customers that can benefit from a particular product and as a result, increase product sales volume.

Operational efficiencies: By consolidating data across internal applications, Siperian creates one single reliable source of truth. This prevents duplicate data clean-up efforts across the organization and drives operational efficiencies for sales compensation, territory alignment and other sales operations activities.

Improved sales and marketing effectiveness: Creating a unified and accurate customer view focuses business actions on specific customer segments including offers, discounts and availability of information for the customer. With Siperian, companies can manage data that improves customer retention and loyalty incentives while supportingeffective marketing efforts.

Compliance tracking: Compliance with new regulations that govern interactions between healthcare practitioners and device manufacturers is a critical challenge for medical manufacturers. Siperian consolidates information across all applications and makes data available for tracking marketing opt-out requests, product recalls and other FDA mandates.