Retail

Grow brand. Enhance customer experience. Coordinate product supply. Reduce costs.

Retailers strive to understand and meet the demands of their customers, while at the same time improve customer satisfaction and drive operational efficiencies across all customer touch-points. Retailers are challenge by the fact that key business data about customers, products, suppliers and locations is spread across disparate systems, retail channels, business units and locations.

Siperian Multidomain MDM Hub™ unifies the views of key multidomain business data in the areas of customers, products, locations and suppliers, making it actionable and fully-integrated with merchandising, supply chain, human resource, store and financial systems.

With Siperian Multidomain Master Data Management solutions, retailers can increase their level of brand management through the ability to leverage and share key multidomain business data among inventory management, replenishment, location management and store operations. Sharing accurate information across locations and channels supports business process improvements that increase profitability, improve inventory management, and make sales and marketing more efficient.

Retailers deploying Siperian Multidomain MDM Hub have insight into specific customer patterns and attributes which allows them to better meet consumer needs from improved product flow through the global supply chain. They can then more accurately promote products and services by understanding and identifying their customers’ profiles.

Siperian Multidomain MDM Hub enables retailers to:

• Create One Brand Image across all channels. Synchronize channels with unified, reliable views of product and services across all customer touch-points extending to external suppliers.
• Increase customer satisfaction by creating unified, accurate customer views. Retailers can better target their offerings, place the right products on the right shelves, control inventory and restocking, and better align marketing efforts across multiple channels.
• Improve price management through the ability to manage product data in a centralized product information repository that synchronizes pricing data with all applications and store systems.
• Enhance merchandising analytics to improve inventory positions and minimize out-of-stocks. Accurate and reliable multidomain data is available in real-time giving the retailer a complete understanding of products and locations.
• Better manage the employee experience from Hire to Retire with a unified view of an employee’s on-boarding,, training, certifications and status. Having the right employee in the right place has the most impact on the customer’s experience.