Information Services & Media

Information services and media companies are challenged by rapid changes driven by the Internet, online publishing, digital broadcasting and globalization—not to mention declining readership and stiff competition.

Typically, in large companies each line of business deploys its own systems, so customer and product information are locked into silos across the organization. This problem is intensified with the explosion of data gathered through multiple sources, such as point of sale, Web sites, data service providers and systems inherited through mergers and acquisitions. All of which leads to lost sales opportunities and higher operating costs.

Information services and media companies, whether driven by advertising or information subscription services, need to know and serve their customers better.

Siperian Multidomain MDM Hub™ enables the creation of real-time unified views of any multidomain master data, such as advertisers, subscribers, products and organizations that is fragmented across different systems. It reliably consolidates data stored in the silos of sales, marketing, copyright management and online store systems, to deliver real-time, unified views to all operating and analytical applications.

Siperian Multidomain MDM Hub helps information services and media companies:

• Reduce costs by streamlining sales, customer service and billing processes
• Increase revenue through up-sell and cross-sell
• Improve customer experience and retention
• Improve marketing efficacy
• Manage relationships among subscribers, advertisers and businesses