Customer Data Integration

Siperian Multidomain MDM Hub™ creates reliable, unified customer views, enabling companies to achieve critical cross-functional business initiatives such as customer relationship management.

Customer data integration (CDI) is a discipline within multidomain master data management that focuses on customer master data and related attributes. CDI is implemented to ensure that all relevant departments within a company have real-time access to the most current and complete view of customer information. However, complexity arises because customer data is spread across many channels and applications within an organization and invariably contains duplicate or conflicting data.

Organizations have begun to realize that unified and accurate customer views allow them to benefit from their data assets and achieve the following critical cross-functional business imperatives:

  • Align customer views across products, lines of business or departments
  • Gain sales and support visibility across customers, channels, distributors and dealers
  • Manage external clients and their households across agents, accounts and territories
  • Increase customer retention and up-sell across multiple channels
  • Enhance customer service based on product availability and logistics
  • Improve contractual and pricing efficiencies across buying organizations
  • Ensure compliance with local, state and federal regulations

Siperian offers an integrated, model-driven and flexible enterprise multidomain MDM platform that manages all types of master data, including customer master data. At the simplest level, companies need to recognize a customer accurately across multiple businesses—despite duplicate, conflicting or incomplete data residing in each application or data silo.

CDI graphic

Siperian Multidomain MDM Hub recognizes, resolves and relates customer master data that must be shared across business processes but is fragmented across applications and lines of business. With Siperian Multidomain MDM Hub, companies can reliably:

  • Recognize a customer and related business entity data accurately across multiple businesses, applications and data silos where duplicate, conflicting or incomplete customer master data exists.
  • Resolve data conflicts among various data sources into a trusted single source of the truth.
  • Relate customer data in order to view and manage relationships across business entities such as customer to products or accounts and product to locations.
  • Synchronize this reliable customer data with operational and analytical systems.