MDM and 360 Applications

MDM is the process of consolidating and maintaining a single, high-quality record for customers, products, suppliers etc. within a business by integrating data from various sources. This unified master data provides a reliable and consistent foundation for accurate reporting, error reduction, elimination of redundancy and informed decision-making across the organization.

Customer 360 is a shared, single view of your customer across an organization. It includes not only who the customer is but also their relationships, activities and inferred attributes.

PIM is the centralized management of product information and digital assets to enhance the product experience and enable effective sales across multiple channels. It serves as a master-data driven platform for collecting, enriching and distributing product information to various business functions.

SRM is a structured approach to effectively managing all supplier relationships. A good strategy for SRM helps you maximize the business value of your supplier interactions. Relationships can be well-maintained with the aid of vendor data (e.g. contact information, products and services), lifecycle management, workflows (e.g. onboarding), hierarchies, risk, performance and compliance.

Reference Data Management (RDM) involves organizing and maintaining consistent, standardized reference data across an organization to ensure accuracy and coherence in various systems and processes.