Venturing Beyond CRM

Siperian MDM implementations in Life Sciences have largely been customer solutions centered around CRM activities. With an initial implementation successfully yielding results, companies have begun to venture out to leverage the power of Siperian to improve the effectiveness of other complex business processes. This session explores a real-life MDM journey where Siperian has become an integral part of non-CRM business processes in an effort to improve efficiency, accuracy, transparency and, eventually reduce cost.