Dipendra Malhotra is VP, Client Data & Services at GWM, Merrill Lynch. He is responsible for development and operations of data HUB with specific focus on data collection, integration and distribution. Prior to joining Merrill Lynch, Dipendra has held leadership positions with SysCore, Omniture, DataMirror, Accenture and Bell Canada where he focused on Architecture, design and implementation of custom and commercial systems including enterprise data integration and reporting, web analytics, customer segmentation, click stream analysis, bid management, data warehouses, messaging and reporting solutions, real-time data integration, wireless data collection and business performance monitoring solutions. Over the years, he has played key roles in guiding the product strategy and market direction for web analytics, bid management, ETL and reporting software products. Dipendra has presented at numerous industry conferences including BI SIGs, the Meta Data Conference and ETL User Group Conferences and has published Data Integration and Business Intelligence Best Practices Roadmap that has included evaluation of more than 100 BI and Data Integration related tools and service providers.