R “Ray” Wang is a Vice President and Principal Analyst with Forrester research. In his research he focuses on helping end user clients with vendor selection, contract negotiations, and apps strategy for topics such as MDM, ERP, and Project Based Solutions. Ray provides strategic guidance in software licensing and pricing, evaluates software partner ecosystems, researches business processes such as the order management cycle and continuous customer management, and assesses functional areas such as customer data integration and the impact of service-oriented architecture (SOA) on packaged applications. With this understanding of the overall ecosystem of solutions, technology, and system integrators, Ray provides strategy and guidance for many clients navigating through the vendor selection process. In 2008 Ray was recognized by the Institute Of Industry Analyst Relations (IIAR) as Analyst of the Year.

Ray brings enterprise software experience honed from more than a decade of product management, management consulting, and marketing roles. Prior to joining Forrester, he headed up the customer relationship management (CRM) analyst relations program for PeopleSoft. At Oracle, Ray served senior product management roles for both the ERP and CRM product lines. And while at Personify, he was the marketing chief for a Web analytics startup valued at $500 million.

Before working for packaged application vendors, Ray developed his management consulting and strategy experience at Capgemini, Ernst & Young, Deloitte Consulting, Detroit Medical Center, and the Johns Hopkins Hospital. He specialized in SAP implementations, general strategy, program management, change management, mergers and acquisitions, and healthcare operations.