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Having a customer centric strategy requires having a single vision of your customer across all interactions and touch points. Understanding each Customer’s Lifetime Value (CLV), is critical to increasing your company’s share of the wallet and developing customer loyalty. No matter what formulas or metrics you use to measure your business, if your customer intelligence is flawed then your insight is limited. During this live webinar event you will here how;
- Customer Lifetime Value is an essential measurement for long-term cross-brand penetration
- Customer Centricity is a fundamental and critical piece to business success
Presenters:
Dr. V. Kumar, Center for Excellence in Brand and Customer Management, Keynote Presenter
V. Kumar (VK) is the Lenny Distinguished Chair Professor, and Executive Director, Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University and the author of Managing Customers for Profit, CLV: The Path to Profitability, Customer Relationship Management, Marketing Research, and International Marketing Research. He publishes frequently in Harvard Business Review, taught in numerous universities and has presented executive education programs for various firms worldwide. He has consulted for numerous Global Fortune 500 firms including many Retail organizations, and received his Ph.D. from the University of Texas at Austin.
Cathy Hotka, Principal, Hotka & Associates
Cathy Hotka knows most of the retail CIOs in North America, and creates opportunities for retail IT leaders to network with one another. She creates networking events, summits, and parties for retailers, and helps technology companies create go-to-market strategies for retail. Clients have included the largest technology companies, retail media and event companies, and associations.
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